Drive innovation success with real time market feedback

Global in reach, UMI algorithms interact with over a Billion key stakeholders, at the right time/place to receive the right feedback and guarantee product market alignment

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The Issue

80% Fail

80% of the innovation projects fail due to a wrong market fit.

$2B Lost

Up to $2B of investments in innovation are lost per year for each of the TOP 100 biggest American companies.

Our Vision

Making innovation projects succeed without risk by fostering interaction with market players at every innovation gate.

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Our Solution

Our product market test solution is simply the most powerful feedback technology of its kind ever designed.Since UMI was founded, our tech teams have been developing and combining Artificial Intelligence, Machine Learning and Semantic Web. It’s how we find and engage professionals through the best channel, at the best time, with the best call-to-action and get them to react.

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Smashing Results

In one month you get the right orientation for your project thanks to :

  • A high number of qualitative responses from your key market players
  • A deep analysis of the market feedback
  • A data - visualisation solution to dive into the results and engage with respondents

Benefits

1 Month
30 - 300
In-Depth responses
Unbiased
Worldwide
Customizable

Innovation Experts & Methodology

Our innovation experts help you design your pitch / Questions and targets thanks to proven methodology

Key Players B2B
Feedback

Our algorithms use the best channels to identify the right people (Professionals, Experts or Individuals) and get them to participate.

Turnkey Dynamic
Analysis

An analysis tool to visualize, sort and understand the results, with an analysis of our innovation experts

Our Process

Save time for your team : It's Turnkey!

Our experts in innovation and product market fit methodologies will guide you to set upyour project on the platform, collect and analyse the data to be equipped for the next phase of your project.

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Our Clients

They Tested and Approved

50 Corporations, 1500+ Projects, 95% Recurring

Schneider Electric logoEDF logoNexans logoBD logoArkema logoVinci logoEramet logoAir Liquide logoVeolia logoPanasonic logoTotal Energies logoMerck logoBouygeus logoAirbus logoL'oréal logoRichemont logoPhilip Morris International logoMichelin logoBayer logoBNP Paribas logoSaint-Gobain logoOrange logoChanel logoElkem logo
Testimonials

What Our Customers Say About Us

"In less than 6 weeks, the project was initiated and the conclusions drawn. UMI's service offer corresponds completely to what we expected and it goes without saying that we will call on them again for other innovative projects."

Jean-Noël Brun
Jean-Noël Brun
International Senior Product Strategy Manager at Saint-Gobain

"Based in large part on the feedback from the UMI research, we commercialized our first generation of BEYOLEX and continue to develop soft circuit materials based on this technology platform."

Andy Behr
Andy Behr
Technology Manager at Panasonic